Online work alone will not bring tourists to your website. The amazing tours you offer. The saying, build a website and the clients will come on their own no longer works. You have to work hard to get your first customers. Here are the activities you should include in your business. Promoting your tour guide services is a painstaking job spread over months and years, not a few days at the computer.

Promote tour guide services by adding services to databases

Create a profile in the tour guide database. Look for portals that offer only professional listings of companies and people in the travel industry. Avoid multi-topic directories.

Add your services to virtual travel organizations. These are portals, the equivalent of AirBnB, only for guide services, that promote your tours for a commission of about +30%. The advantage of virtual travel agencies is their widespread recognition. Especially among English-speaking tourists. Tourists looking for local tour guides in English.

Promotion of tour guide services, your website

However, you should aim to attract customers personally, through your own website or Facebook profile. In many cases, a Fecebook profile can be a very effective way of getting clients.

• First and foremost, you earn more.
• Secondly, you build your own brand.

Only tours are promoted on travel websites, not tour guides. Being there, you will not build a brand. The portal is not interested in promoting people, only the services that local tour guides provide.

SEO services for tour guides. You can do it on your own. You just need to read some articles, listen to some podcasts. This will be enough to start with. Later, you can engage an SEO company that can help you promote your website.

For starters, before your new tour guide website goes live you can buy ads. A well planned and executed online advertising campaign should bring you your first customers.

The customers you acquire through your website, you can keep in touch by sending emails. News about interesting events in the city and region. You can send promotional coupons aimed at persuading recipients to use your services.

Promotion of tour guide services, social media

Set up your tour guide profile on Facebook. Take care to fill in all the information. Describe your services, link your profile to your website. Add updated posts on Fecebook every few days. Constant updating of the profile is a guarantee for customers of your activity and professional approach to offering services.

Profile on Instagram. Your clients are there, too. Stay in constant contact with them. Instagram is ideal as a communication channel for tour guides. Places, events, but also food and just moments, you can photograph everything and post it on Instagram.

You, after all, live in the city, make your Facebook profile the best source of up-to-date information about events in the city and region.

Promote your tour guide services, analyze what works

Promote your website and analyze what works and what doesn't. Use analytical tools to see which of your online activities are most liked by tourists. Monitor every channel of communication. Install Google analytics tools. Create and change to get the best results.